Howdy 👋. I’m glad you’re here. I was so close to having this sent out in July. So close. Every month I tell myself that I should start next months’ newsletter right away, but inevitably I get distracted. We have a bit of a different rhythm this month with a highlight from a LinkedIn troll post, a hot recommendation to get your electrolytes for cheaper, and a pickleball event invite for those of you in Denver.

To frame our update: we help growing companies do great things. We play the role of their beloved accountant and data ops teams.

Let’s Dive In 👇

💥 TL;DR

1. Fiercely Independent

2. 5 Happy & Healthy Recommendations

3. Megatron

4. Extra Juice of Content

5. Calming: Kayaking in Germany with a Cat

✊ Fiercely Independent

Turns out most people don’t take the time to read…anything. Even if it’s a big deal. I took a page out of the /linkedinlunatics playbook on reddit and made a joke and boyyyyy did it create a firestorm.

I’ll give it to you. The picture was pretty aggressive, but if you know me and have followed any of my content, you probably already get the sense that we’re fiercely independent.

Here’s the thing. I had a prospect ask me the other day what our long-term vision for the company was. They were asking that question with the subtext of — we don’t want you to get acquired, which would force us to go through further change…because we like you and our last firm got acquired and our services went downhill. Yep, that happens. It’s unfortunate.

Before you grab your pitchforks and lanterns to march in the anti-PE rally…outside capital isn’t good vs evil. It isn’t innately bad for the team or clients. There’s this wild perception that private equity is just going to eviscerate everything good, introduce ‘efficiency’, and send all of the work to a remote and low-cost processing facility. Like anything, there’s good capital and bad capital. There are good partners and there are bad partners. There are clients. There are people. There is the community. When the benefit of all parties align, I don’t care what the capital source is or isn’t, it’s a nice thing.

In the meantime, we’re committed to continuing to further our mission of elevating outcomes for our team, our clients, and our community. On our own ✊

What do you think? On the mark? Way off base? Let me know at [email protected].

Short break to acknowledge the best feeback we’ve ever received from a client 👇

Ok, resuming normal programming. Thanks, client. You made our day.

💡 Full Send Recommendations

• Podcast: Acquired, if you’re a car person - the Porsche episode, if you’re a suburbanite - the Costco episode.

• Random, but Healthy Find: Make your own LMNT at home for 1/10 the cost.

• Finance Tip: Thanks to OBBBA, we’re back to expensing (deducting) all R&D expenses in the year they are incurred. The value of the R&D tax credit has been enhanced as well. If you’re in Tech or Manufacturing and building something new - check with your advisor on your domestic R&D spend!

• Exercise To Try: Dead Bug, get that core stabilized and your body aligned.

***no affiliates, just cool stuff***

🚀 Need to know: Business News

> ChatGPT Agents Released Last Month. We’re looking at a new action-taking release of ChatGPT with their recent Agent release. The UI is great and the capabilities are starting to complete standard actions, but we’re still looking at a variety of complexities when it relates to access to data, hallucinations across systems, etc. (ChatGPT Agent in 6 Minutes)

> Another Top 25 Accounting Firm Meets PE With Arms Wide Open. Well, being fiercely independent is for some. PE is for others. Wipfli is selling nearly a 40% ownership interest to the same group that acquired a majority stake in Citrin Cooperman in 2021, then sold to Blackstone, and last year led a group to take a majority stake in Grant Thronton’s U.S. unit. Grant Thornton ended up cutting about 9% of their employees from moments before the deal closed to ~2 years later. Buckle up, Wipfli. (New Mountain Capital takes 40% Stake in Wipfli)

Are you fundraising/hiring? Know someone who is? We want to feature those in our network who are seeking capital, connections, or resources. Reach out to us at [email protected] for more information!

📈 Full Send Client Highlight: Supertramp Campers

They started by building incredibly designed custom campers for full size trucks. Then they upped the ante with MEGATRON that started shipping this year. The Most Badass Adventure Rig.

Here’s the thirst-trap picture:

The team at Supertramp has continued to break the mold for what high-quality builds look like in the truck camping scene. We have had a chance to visit their facility and witness how these beasts come to life.

We’re proud to work alongside of the Supertramp team as they continue pushing boundaries, innovating, and growing their community.

Two thumbs up for Supertramp!

Extra JUICE 🧃

Wouldn’t the world be a better place if more businesses had access to top-notch accounting, data, and high-caliber humans? Take a minute to share our newsletter with your friends—they’ll thank you for having access to accountants with taste. Sub here.

Listen in on our podcasts:

Here’s a recent video on YouTube » 5 P&L Mistakes Draining Your Business

👉 If you’d like to be featured or have a message that would be helpful for our community, please let us know at [email protected].

🏔️ Full Send in the Wild

> If you’re in Denver on August 22nd and identify as a founder or investor — come play pickleball with an amazing group of people. HERE IS YOUR INVITE. If you’re not a founder or investor and interested - send me a note.

> The team is alive and well. Traveling the world, experiencing all that summer has to offer, and prepping for the Full Send Fall Bash in September. STAY TUNED. Until then, here is a picture of our local team from our Colorado retreat in June 👇

Clickbait: Here’s 8 minutes of a beautiful kayak journey in Germany. It features a cat and a fox. This is like chicken soup for your soul. An escape if you watch on full screen.

✌️ Roman @ Full Send

Why No Half Sends? We’re on a mission to elevate data through high quality accounting, finance, and data services, building more knowledgeable and engaged team members, and engaging in our industry to move our world forward.

Send us your feedback at [email protected] and help us stay as sendy as humanly possible. We’re ready to listen.